Copart Finland - A clear strategy towards a changing market

Formerly known as the Car Accident Centre Copart in Finland had identified the need for a clear, single-cover for strategists. There had been significant changes in the business and the staff had also hoped for a clear picture of the future direction.

Copart Finland Membership and Marketing Director Eemeli Kumpulainen and Managing Director Jan Johansson set out in the summer of 2024 to find a partner strategic work to support. Based on the responses to the call for tenders, a few operators were shortlisted, of which More Than Training Company's Joshua Moorrees, Jaakko Lintunen and Kalle Saleva.

”Right from the start, Jan and I both had a very positive feeling about More Than Training Company and Joshua. I have to take my hat off to the fact that, for example, within about three minutes of sending me a request for a quote, Joshua was already calling me - that feeling went a long way. Of course, the others also had tough references, but you really listened to the need and were on the pulse from the beginning,” says Eemeli. ”I easily agree with Eemeli. I immediately felt that something special was coming out of this”, Jan adds.

From the outset, a few objectives were defined to guide the work throughout the cooperation.

Subscriber

Copart Finland Oy

Our role

A partner for strategy work

Efficiency

Work had to move forward quickly. The ambition was to have the strategy ready by the turn of the year.

Clarity

The strategy document itself had to be simple, understandable and digestible. Every member of staff must understand the impact of their work on the strategy and vice versa - i.e. the link to the strategy had to be clear.

Ambition

The strategy was not to settle for the status quo, but to respond to the market and keep up with the market even when it was busy.

The objectives of the cooperation were also excellently met. ”It was great that from the very beginning, the More Than Training Company people communicated that, for example, the schedule was perfectly possible and that the work could be completed by the Fourth of July if necessary - which was also the case! You also didn't leave us alone for the follow-up, but offered support and recommendations, e.g. for the visualisation of the strategy”, said Eemeli.

Eemeli also described the strategy as exactly what was expected of it. ”Personally, I see the strategy created as genuinely ambitious, which is important.. We must be bold and go for growth, as this strategy has now outlined.”

Above all, the training sessions were seen as a rewarding experience.

From the very first meetings, there was a deep trust between Copart Finland and More Than Training Company.

”Right from the first overnight coaching session, I got the feeling that even if my own people were at some point to lose their heads over strategy, Jaakko and Joshua were able to support and guide the work in the right direction. We also wanted to involve people outside the management team and I think we did a good job together,” says Eemeli. ”That's right, the sparring was very professional and exactly what we wanted,” Jan adds.

Eemeli also mentioned that working with More Than Training Company in general was perceived as natural and easy. ”For every steering group meeting, Kalle always sent a list of ”homework” to get things moving. So it was easy to trust that everything was done on time. And most importantly, after the last steering group and coaching session, for example, I had the feeling that there is a high risk of success!”

During the collaboration, Copart Finland created a concrete one-page strategy and a clarified product and service portfolio to support the growth strategy and customer needs.

In addition, Eemeli said that during the cooperation his confidence in Copart Finland as a company and in Copart's people was further strengthened. ”We have really competent people and professionalism for the work. With our team and ownership background, anything is possible, as long as we dare to be ambitious!”

”Our one-pager strategy is very ambitious and I have every confidence that it will resonate strongly with our talented staff., and our vision is not bad either,” Jan laughs.

What would you say if someone told you they were considering More Than Training Company as a partner for their own development work?

”I can only recommend. The most important factor was that our needs were listened to and how, for example, Joshua had embraced our process from day one. Our own team is fun to work with, so it wasn't wrong that the moments we had with Jaakko and Joshua were also fun!” says Eemeli.

”I highly recommend! Their professionalism, energy, quick learning and mutual trust brought our joint process to a successful conclusion,” Jan sums up.

Do you want Discuss more?

In addition to the references described above, we have carried out a number of different types of client projects, and we are happy to share the lessons learned with you.