Metsäteho Case Study: A strategy that fits on a single slide

At Metsäteho, strategic planning became a priority when the organisation found itself facing
several challenges at the same time: staff changes, reorganisation of duties and
rapid changes in the operating environment. Some time had passed since the previous strategy process,
and the shared direction was no longer clear enough.

Mikko Juhola, Chief Executive of Metsäteho wanted to ensure that the strategy work would be
an inclusive and effective process overall, and the end result would be clear. ”I was thinking
various options for implementing the strategy, and together with More Than Group we found
a common wavelength straight away. What I particularly liked about the proposed solution was its clarity: clear
the process and the end result – presented in a concise, coherent whole. I have been
has been involved in many strategic processes throughout his career, and the risk in such processes is often that
”The package is spreading to people’s hands. Your straightforward and clear style appealed to me right from the start."
Joshua Moorrees and Sointu from More Than Group were involved in the strategy process
Hook.

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Metsäteho Ltd

Our role

A strategic partner

A well-managed process and natural conversation at the heart of the work

One of the most significant achievements during the project was the excellent atmosphere of our discussions. ”All our discussions with Joshua and Soinnu felt as though we’d been talking together for quite some time already. Although the overall process was spread out over a long period, you were immediately up to speed on the issues being discussed. It was clear that you were truly committed to your work, having always thoroughly reviewed the issues and materials. What’s more, you managed to create an excellent atmosphere for discussion, where it was easy to bring even difficult issues to the table for the group to discuss,” Mikko says. He also has fond memories of how well his own staff and the board were engaged in the process. ”At the staff workshop, Joshua was able to facilitate the discussion in such a way that the team became really actively involved in working together. We explored the issues together, which generated genuine interest in the topics. Since then, the staff have been very keen to ask about our progress and what’s happening. They were enthusiastic about getting actively involved in the strategy process, which was one of the key objectives.”

The end result is an overview of future trends in the sector, all on a single page
summary of the strategy

At the start of the collaboration, More Than Group carried out a section focusing on foresight, in which scenarios for the future of the timber supply chain were developed. Metsäteho felt it gained value not only from the excellent end result, but also from the process of getting there. Mikko himself emphasises the benefits of the process: ”The biggest takeaway from the foresight section was that initial questionnaire. It forced us to think things through and organise our thoughts, and to reflect on the sector and its development trends. It also helped us to really get to grips with the theme at hand and to assess the strategic operating environment. The results of the analysis carried out by Soinnu were excellent, but I’d like to highlight the value of having thought through those issues.” The end result was a strategy for Metsäteho condensed onto a single page. Mikko sums up the outcome as follows: ”I’m very pleased with the result and, above all, with the fact that the core of the strategy fits onto a single PowerPoint slide. It allows us to explain the issues really well and also to take them forward. The issues have genuinely been thought through and distilled to identify which are the most important and central.”

Mikko Juhola, would you recommend More Than Group as a partner for strategy work?

”I would definitely recommend them. The main reason is the can-do attitude, spirit and atmosphere that have prevailed right from the start. You were able to get to grips with the specifics of our industry and integrate seamlessly with our staff, winning them over. I wouldn’t want to limit who your approach is suitable for. I’d recommend your approach to both large and small companies. With the attitude and approach you bring to your work, you have something to offer all kinds of organisations. You’re truly dedicated to your work and well-prepared for our sessions together. In every meeting and workshop, it was clear that you’d familiarised yourselves with the industry, the general issues and the discussions we’d had. It’s easy to recommend this level of dedication and expertise to others.”

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In addition to the references described above, we have carried out a number of different types of client projects, and we are happy to share the lessons learned with you.