More Than Group and Futures Platform launch strategic partnership
The importance of strategic foresight has grown rapidly in recent years. The pace of change and uncertainty challenge organisations not only to understand the future, but also to genuinely use foresight information in decision-making and day-to-day operations.
At the same time, rapid technological developments - in particular the development of artificial intelligence - are changing how foresight is done and what it is used for. More information about the future is available than ever before, but to use it requires a new kind of systematics, the ability to structure what is relevant and, above all, the ability to link observations to decision-making and action. In many organisations, foresight remains a disconnect: information is collected but its impact on strategic choices, competence development or day-to-day actions remains limited.
To respond to these changes, More Than Group and Futures Platform are launching a strategic partnership. The aim of the partnership is to strengthen the effectiveness of foresight in particular - to move foresight from analysis and one-off exercises to an ongoing, decision-driving practice and a part of corporate culture.
Futures Platform and More Than Group complement each other's expertise
Futures Platform is a pioneer in strategic foresight. The world's leading companies across a range of industries and government organisations in different countries rely on Futures Platform to maintain a continuous and holistic understanding of future changes. The company's unique digital platform enables the systematic collection, sharing and use of futures data across the entire organisation - from strategy to product development, innovation and risk management. At the core of the platform is a constantly updated foresight database, Agentic AI, and a team of experts who monitor changes across industries and society. This makes foresight accessible, easy to use and truly integrated into the daily life of an organisation.
More Than Group supports its clients to identify what future success is built on - and to translate this understanding into strategy, culture and practice. This means articulating future opportunities and change as the basis for strategy, clarifying and articulating strategic choices, supporting people in situations where they need to do new things or do things in new ways, and embedding change in everyday activities and leadership.
Together, they form a whole where the future, the present, technology, people, strategy and culture are intertwined.
Foresight increasingly guiding decision-making and action
The collaboration between More Than Group and Futures Platform combines foresight, strategy and change management expertise with new technology in a way that brings a whole new level of customer experience. Together, we help organisations make the future a tangible part of their strategic choices, management thinking and day-to-day operations.
”The value of foresight only comes when it influences decisions and actions. When the future is directly linked to strategic choices and everyday actions, foresight becomes truly impactful,” says Sointu Kouki, Head of Foresight at More Than Group.
”This requires foresight to be systematic, to focus on issues that are relevant to the organisation and to have an organisational culture that allows you to question your own assumptions. Our partnership with Futures Platfom now takes this to a whole new level.” Kouki continues.
The partnership between More Than Group and Futures Platform brings customers, among other things:
- A more systematic and continuous way of using future knowledge.
- A shared, cross-organisational vision of the future.
- A stronger link between foresight, strategy and concrete choices.
- Improved ability to identify new opportunities and respond to a changing environment.
”Working with Futures Platform is a significant step in our growth story and our ability to deliver greater customer value as a catalyst for growth - from strategy to action. We are therefore very excited about our strategic partnership with Futures Platform. More Than Group's expertise and Futures Platform's technology and high quality futures data together are more than the sum of their parts, bringing our customers both tangible and measurable results and unique experiential experiences that would not be possible if they were to operate separately,” says Joshua Moorrees, co-founder and board member of More Than Group.
”We are excited to work together to create value for customers and share the same vision as More Than Group: when anticipating future change is holistically integrated into the planning, decision-making and day-to-day operations of an organisation, it brings huge benefits and real impact. We talk about truly effective foresight in terms of futures intelligence and with this collaboration we are helping to strengthen it in our client organisations,” says Saku Koskinen, Director of Strategic Partnerships at Futures Platform.
